Apple Watch Series 10

Thinstant classic.

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iPad Pro

Unbelievably thin. Incredibly powerful.

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iPhone

Meet the iPhone 16 family.

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Mother’s Day

Find the perfect gift for Mom.

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MacBook Air

Sky blue color.
Sky high performance with M4.

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Mac does that.

See how easy it is to switch to Mac.

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Apple Trade In

Get $170–$630 in credit when you trade in iPhone 12 or higher.1

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Carrier deals at Apple

Get up to $1000 in credit on a new iPhone. Trade-in may be required.2

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Apple Card

Get up to 3% Daily Cash back with every purchase.

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